Software
Retail & E-commerce · Kerala, India
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An online Indian grocery store for customers in the UK.
Website
Retail & E-commerce
Stoke-on-Trent, UK
Online grocery store
- product categories
- 14
The story
An e-commerce store for a Hanley market grocer, selling spices, masalas, pickles, fresh and frozen fish and groceries online.
- Client
- Indobrit
- Industry
- Retail & E-commerce
- Location
- Stoke-on-Trent, UK
- Website
- indobritcouk.com
- More work
- Our clients in the UK
- Same service
- Web Development in the UK
- Same industry
- Billing software and online stores for retail
- Built by
- Our team in Kochi
The brief
A UK-based grocer serving the South Asian community wanted customers to order online instead of only visiting the shop.
What we built
A custom store with 14 product categories, a cart, customer accounts and a category-first home page so shoppers reach the right shelf in one tap.
Highlights
- 14 product categories
- Cart and customer login
- Category tiles on the home page
- Built for mobile shoppers
Services · Web Development
The challenge
What we were up against.
Indo-Brit Co. sells from a unit in Hanley Market, in the basement of the Potteries Shopping Centre in Stoke-on-Trent. In the shop, customers can see every shelf at once. Online, the range had to be just as easy to find your way around.
01
A very wide range
Fresh fish and meat, frozen breads, breakfast products, pickles, whole spices and blended masalas all sit side by side.
02
Shoppers who know what they want
Most customers come for a particular fish or spice mix and don't want to browse a homepage to find it.
03
Ordering from a phone
The store had to work as well on a phone as on a laptop.
Our approach
The decisions that shaped it.
-
01
Categories first
The home page opens on category tiles, one for each of the 14 shelves, so the right products are one tap away.
-
02
Group it the way the shop does
Fresh, frozen, dry and spices are split the way customers already think about them: "Frozen Fish" separate from "Fresh Fish & Meat", "Spices Whole" separate from "Blended Masala Powders".
-
03
A simple basket
Add to cart from the listing, then a customer login so returning shoppers don't retype their details.
-
04
The real shop, visible
The market address, phone and email are on the site, so customers can still walk in or call.
The live site
Desktop and mobile.
A capture of the live homepage. Scroll inside the window to explore, or open the real site.
indobritcouk.com
What we delivered
Everything in the handover.
Store
- 14 product category pages
- Product listings with add to cart
- Cart
- Customer login
Pages
- Home page with category tiles
- About page
- Contact page with shop address
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- Phone
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- Phone
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